Bar operators across the globe are frequently perplexed and frustrated by a recurring and unprofitable problem: a quiet venue. The bad thing about a quiet venue is that it is a snowballing problem - if a bar is quiet, customers are more inclined to leave (or not visit at all). Therefore the problem intensifies itself, quickly. And it makes the problem worse if a competing … [Read more...]
Rule Of Thumb: Customers Who Say ‘Wow’, Return To Your Venue
If I've learnt one critical mantra or 'rule of thumb' in this industry, it's the following: Customers Who Say 'wow', Return To Your Venue. And these customers who say 'wow' are doing so because they are feeling great things. If they feel great things in your venue, they'll want to return to feel those great things again. This is great for … [Read more...]