‘Social media’ is a buzzword at the moment, and has concreted itself as a primary communications network for the development of online and offline culture. It has allowed countless ‘virtual communities’ to emerge and grow, and is a very influential medium for those who know how to use it – primarily through engagement with ‘followers’. Your ‘followers’ are those who have opted … [Read more...]

Email marketing is the process of sending regular emails to your mailing list (a mailing list is a list or collection of email addresses). Email marketing is a powerful channel for broadcasting regular messages filled with text, images and videos (if you have any) of information related to events and other features of your venue. Ideally, the aim of email marketing is to talk … [Read more...]

Your web presence (your website) is an important tool and you should not underestimate the importance of its role in your online marketing strategy. As I have mentioned earlier, your customers are extremely judgemental and will begin judgment of your venue long before they walk through your door – and one of the methods in which they’ll gain information is through your website. … [Read more...]

The process of marketing your venue is an art and a science. The way in which you execute your marketing strategies can either make or break your venue – you need to market your venue and products strategically, consistently and to the right audience. Marketing is an essential process in hospitality (as it is in any commercial industry) and chances are the hospitality industry … [Read more...]

It is human nature for customers to automatically create an opinion on the quality of the venue they are visiting, whether they consciously wish to or not. Your customers will make either conscious or subconscious judgements based upon every visual, aural and tactile element that your venue transmits – whether it be gathered from online sources, magazines or newspapers; or … [Read more...]