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      • Qualities Of A Successful Bar Manager
    • How To Make More Money From Private Functions At Your Bar Or Restaurant
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    • Use Systematic Procedures To Improve Productivity In Your Bar
    • How To Systematically Improve Service Standards In Your Bar
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    • The Ultimate Guide To Marketing Your Bar Or Restaurant
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    • Website Features All Hospitality Venues Must Have
  • Social Media Strategy
    • Using Social Media To Promote Your Bar Or Restaurant
    • How To Attract Social Media Influencers To Your Bar Or Restaurant
    • 6 Alternative Ways Social Media Media Is Used In Hospitality
  • Quick Tips
    • 16 Tips For Reducing Theft, Wastage And Spillage In Your Bar
    • 19 Tips For Increasing Your Bar’s Revenue And Profitability
    • 21 Marketing Tips For Your Bar Or Restaurant
    • 24 Tips For Increasing The Productivity Of Your Bar Staff
    • 32 Tips For Increasing Customer Service Standards In Your Bar
    • 33 Tips For Managing Bar Staff And Other Management Tips

How To Attract Social Media Influencers To Your Bar Or Restaurant

‘Influencers’ are members of your industry (and often members of your social community) who have considerable ‘social authority’ and command natural respect from those around them. These people commonly have vocal opinions which, when nurtured and managed strategically, can be of great benefit to your business. Locating influencers is a proactive activity: you need to make a … [Read more...]

6 Alternative Ways Social Media Media Is Used In Hospitality

Market Research The social web can be used as a powerful market research and ‘temperature check’ tool. Essentially, venue owners and managers have the ability to see what people are saying about their venue in the online arena. Venue owners can effectively gauge the external reputation of their venue (provided the venue is actually being mentioned online). The easiest … [Read more...]

How does Social Media Improve Customer Service In A Bar Or Restaurant?

It costs much less to keep an existing customer than to find a new one. A happy or ‘satisfied’ customer is a valuable asset because they’ll generally repeatedly hand over their money (in exchange for an experience), and will spread the news of their great experience to the people they know. As a venue owner, it’s important to make your customers say ‘wow’. If someone says it … [Read more...]

How does Social Media Increase Referrals & Word-Of-Mouth Activity In A Bar Or Restaurant?

A constant flow of referrals, recommendations and word-of-mouth activity is a situation of ‘nirvana’ for any venue owner or manager. Fundamentally speaking, word-of-mouth marketing is the simple act of people talking about your venue (in a positive sense) when they are away from your establishment. When word-of-mouth marketing is occurring, your customers are selling your … [Read more...]

How does Social Media Increase Sales In Hospitality?

From a fundamental ‘10,000 foot’ perspective, social media increases sales by influencing transactional behaviour. This is achieved by using paid and organic social media marketing strategies to: Increase customer lifetime value AKA frequency of visits (the number of times a customer buys from you in their lifetime) Increase brand/product awareness (reach wider markets, … [Read more...]

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More Bartender Resources

Bartender Resource: How To Get Bar Work While Traveling

Bartender Resource: How To Gain The Advantage Over Other Bar Job Applications

Bartender Resource: Basic Drink And Cocktail Recipes

Bartender Resources: Basic Bartending Terminology & Procedures

Bar Management Strategy

The 7 Elements Of An Award Winning Bar

How To Make More Money From Private Functions At Your Bar Or Restaurant

Qualities Of A Strong Bartender

KPIs For Measuring The Performance Of Your Bar Or Restaurant

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